Assessing Your Company for Noble Cause Essay

In the past few years, dramatic change has been observed in the ways that are being used for completing a job, as it is not difficult to find and keep great employees in the company. An overall shift in workplace values has been raised, which is a fact, and which, has changed the ways that were used to perform and complete the work by the employees. In this regard, it is very important to understand the abovementioned shift, in order to build a strong company, while saving on the payroll. Some other factors have played a vital role in changing the attitude of these employees, as well as, their values in the company. The trend of global market is one of the factors, by which, the position of potency of the employees have been strapped securely. In addition, worker empowerment and change in demographics have also played a crucial role in thrusting so-called knowledge workers in the front seats of the company. The need of a better work and life balance has also tends the career to be sacrificed by the employees in this determination. Traditionally, turnover has been stemming by the offering of incentives, such as, promotions, raises, etc. by the companies. However, a more organic crop of incentives has been turned by the human resource directors forcefully. Some of the reasons of this change have been the global competition and wages, which have rise significantly in the past years. In addition, hierarchies have collapsed and the promotion pool has shrunk in these years. â€Å"Wise companies will not let any short-term downturn alter their efforts to become one of the most desirable places to work† as suggested by a West Coast-based retention strategist and speaker, John B. Izzo. (Withers, 2001) Demographics cannot be changed by the human resource directors. However, the employer-employee power dynamic, which is being affected by the fourth factor, can be responded by the companies today. Lines are now being drawn in the sand, as an increment has been observed in the risk of burnout tenfold by the working of longer hours and less leisure time of the employees. In this regard, a pace of change unprecedented in history is being faced by the workers in companies. It has been observed that self-identity is being tied up with the work identity by today’s workers, as shown in different studies. Instead, work and leisure is being tried to balance with the help of different ways that are being explored by these workers. In this regard, shifting of the values of these workers has been observed discernibly. The ways are intensifying, which are being implemented by the workers, in order to achieve their personal goals. In this regard, great staff is being found, kept, and engaged with the help of following strategies: Practical situations and offers should be made to the employees with the regard to the improvement and enhancement of their work and life balance. A sense of a deeper cause should be promoted for the employees. Different opportunities related to the professional development and growth of the employees should be offered. Employees should be treat like partners rather than treating them as servants. A community should be created in the workplace, in order to help workers in their office work, as well as, their homework. Trust should be rebuilt with the workers in every way. Suggestions for Companies An initial assessment has been designed from the following statements regarding the way an organization and its departments are doing in response to the procedures of search for employees with perspective of a noble cause. Thinking will be guided from this assessment, however, no definitive quantitative appraisal will be provided by it. A scale has also been provided to asses the statement regarding your work environment. The deeper meaning of the product or a service has been described by a statement of the company. For instance, human life has been improved and preserved, people are made happy at home, etc. (It ‘Yes’ is the answer, but, it is rare, then 1 point should be assigned. If the statement is real and applied often, then 3 points should be tallied). Company provides opportunities regarding the different volunteerism and community services to the employees. (If the opportunities have been provided by the company, then 1 point should be given. If training and encouragement is given to the employees, then 2 points should be given. If payment is given to the employees who participate in these activities, then give 3 points) . The people are inspired by higher ethics, in order to perform the right thing with the help of a set of values in the company. (If a set of values is in the organization, but it is rarely applied, then give 1 point. If these values have been employed, and ensuring methods have been implemented, then 3 points should be given. If such a statement is in the company, but the values are not observed by the company, and it has become a joke for the employees, then subtract 2 points) . In the community, a reputation regarding the commitment has been gained by the company with regard to the larger community. (one point) . Profits are not considered the only way of presenting the results of the company. However, the people who have been impact by the services of the company are often presented during large company meetings. (If these habits are performed by the company, then 1 point should be given. If services are given stronger preference over profits, then 3 points should be given) .

Meteor Missile

The Meteor is a fast and highly manoeuvrable Beyond Visual Range Air to Air Missile (BVRAAM) air-to-air weapon. Guidance is provided by an active radar seeker benefiting from enhanced technologies drawn from the MBDA Aster and Mica missile programmes. The meteor was designed to equip the Euro fighter Typhoons of the UK's Royal Air Force (RAF), Germany's Luftwaffe, Spain's Ejercito del Aire and Italy's Aeronautica Militare Italiana, the British and Italian F-35s (both in the Air Force and Navy), the Dassault Rafales of France's Armee de l'Air and Marine Nationale, and the Saab JAS 39 Gripens of Sweden's Flygvapnet. The missile is allocated targets from the launch aircraft radar and is capable of engaging air targets autonomously by night or day, in all weather and in severe electronic warfare environments. The increasing proliferation of state of the art Air to Air threats, that are challenging the already in service Air to Air combat system is a critical challenge for modern Air Forces which is answered by the Meteor. The missile’s ramjet propulsion system gives Meteor its high speed performance and the energy to defeat fast, manoeuvring targets at long range. Meteor is equipped with both a proximity and impact fuse to ensure total target destruction in all circumstances. The missile trajectory is controlled aerodynamically using four rear-mounted fins. Meteor's control principles are intended to allow high turn rates while maintaining intake and propulsion performance. MBDA Meteor is capable of engaging air targets autonomously, whether fighters, bombers, transport aircraft or cruise missiles by using its active radar seeker by day or night and in all weather or dense EW (Electronic Warfare) environments. Meteor’s solid fuel variable-flow rocket/ramjet propulsion system will ensure a range in excess of 100 km and a speed of more than Mach 4 and high terminal velocity. Even when launched from extreme stand-off ranges, the missile will have the energy in the end game to defeat fast, manoeuvring targets. To ensure total target destruction, the missile is equipped with both proximity and impact fuses and a fragmentation warhead that is detonated at the optimum point to aximise lethality. Guidance is ISN, two-way data link and active Ku-band radar seeker. It can receive targeting data after launch from the launching fighter or another fighter. The two-way data-link partially solves the IFF problem at long ranges. It is designed to defeat current and future threats; Meteor provides the long stand-off range and high kill probability which combine to ensure air superiority and pilot survivability.

Policy Issue and the Three Branches of Government Essay

In a news article written by Deborah Hastings entitled â€Å"Carded at polls: No photo ID, no vote,† it was shown how the three branches of the government works, which are the executive, legislative, and judiciary, on aspects of law for the country.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The issue elaborated on the news article was about the voter’s ID card. It pressed problems for people living in certain states, one of which is Indiana, who prohibits people wit no voter’s ID card to vote (Hastings, 2007). The requirements for the document to be presented are a) voter’s photograph; b) the voter’s name which should be similar to the name indicated on the voter’s registration record; and c) a current expiration date (Hastings, 2007). However, a considerable number of people in Indiana do not have these requirements and are, thus, ineligible to vote (Hastings, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the news, it has been shown that it is the legislative branch of the government who takes the task of formulating the laws. The legislative branch is responsible for creating and proposing laws with the aim of making a better society for all. The second branch, the executive, has the responsibility of implementing the laws and policies. It has the veto power which gives the executive branch the chance to make advice and changes on the law proposed by the congress. In addition to this, the executive branch has quasi-legislative power, such that, as needed and with certain conditions, it can formulate policies without having to go through the normal process of the legislative branch. Included here are administrative and executive orders. The third branch, the judicial branch, serves as a check and balance for the legislative and the executive branch. The judiciary ensures that the acts of the other two branches are within the framework of the Constitution.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is hard to conclude that they have equal roles, nor is it fair to say that they do not posses equal roles. This is for the reason that their responsibilities are practically different from one another. One can not simply conclude that three persons do equal tasks when the natre of their tasks and duties are different. However, it can be said that they are equal in terms of the level and that no branch of the government is a subordinate of the other. This is clearly stated in the Constitution (Baker, 2007). It is very important to note, after having discussed the roles of the three branches of the government, that they contribute to the functioning of the society and the country. References Baker, J. H. (2007). â€Å"United States Government.†   In Microsoft ® Student 2008 [DVD]. Redmond, WA: Microsoft Corporation. Hastings, D. (2008). Carded at polls: No photo ID, no vote. Retrieved January 23, 2008, from http://news.yahoo.com/s/ap/20080123/ap_on_el_ge/voter_id;_ylt=AkLkJaWl5i_WdCIhdDjIpxhvzwcF.

What role should the media play in a democratic society What might Essay

What role should the media play in a democratic society What might prevent the media performing this role in Britain today - Essay Example The role of the media in any democracy is a concept that dates way back to the 17th century. The media was referred to then as the fourth estate, and today is being seen more as the fourth arm of government after the executive, the legislature and the judiciary. The media is being increasingly viewed as an integral part of democracy which the latter cannot function properly without (Lichtenberg, 1991, 21). The media of course refers to all the means of mass communication including the press, radio, television and lately the internet (Oxford English Dictionary). It is the means by which mass communication has been attained, sometimes instantaneously, for a long period of time. The media continues to shape dispersal of information, opinion and attitude formation today as it has done for over three centuries (Lichtenberg, 1991, 23). This paper sets out to describe the role that the media should play in a democratic society and factors that may prevent the media from playing that role in modern day Britain. The media plays the primary role of a watchdog and guardian of the public interest in the conduct of public affairs. It is also an important conduit of information between the governors and the governed (Coronel, 2010, 1). This means that there would literally be a breakdown of communication between the governors and the governed without the media. The governors have a tendency to communicate to the public only that which they believe is fit for public consumption and holding back the truth whenever it suits them. The media comes in handy in such situations to expose the information that the governor would wish to sweep under the carpet in order to avoid public disapproval or embarrassment. In this way the media performs two important basic functions (Center for Democracy, 1999, 3). The first role is to ensure that citizens make informed choices by getting access to relevant, truthful and relevant information on issues that directly or indirectly affect their li ves. This cannot be possible if they are only subjected to information the government feels it can relay to them. IF they only rely on official sources to gain access, they are likely to act on the basis of ignorance or misinformation, which inevitably leads to the wrong choices (Center for Democracy, 1999, 3). Secondly, proper conveyance of information serves as a check on leaders to watch their excesses in the form of corruption, exploitation or even crime. Officials tend to act in their self interest even if such interests go against the law and their oaths of office, if nothing is done to check their conduct. This watchdog function of the media is therefore important in ensuring that the leaders only make those decisions that are in the public interest rather than serving only their parochial whims (Center for Democracy, 1999, 3). In order to play its role effectively the media particularly focuses on important facets of governance, the economy, public education, infrastructural and social development, internal and international relations, human interest issues, public discussions, peace and consensus building and control of their own internal operations. Without balancing these important tenets, the media itself may become a victim of its own parochialism or pettiness that puts its operations within reproach (Lewis, 2005, 70). On governance the media has been known to play a great role in putting governors in constant check. This is mainly done through investigative reporting. Journalists usually do their best, sometimes at great risk to life and limb, to expose issues that are otherwise covered up by the leadership. Such issues include involvement in shady and corrupt deals (Lewis, 2005, 72). In the UK such investigations by the Telegraph in 2009 revealed the involvement of members of parliament in false cash claims of expenses and allowances to the exchequer which resulted in loses of substantial amounts of tax payers’ money (The Daily Telegraph) . This resulted in the resignation of several legislators, sackings, de-selections and

Alignment of Business and IT Strategy Essay Example | Topics and Well Written Essays - 1500 words

Alignment of Business and IT Strategy - Essay Example However, it is yet to be determined that alignment issues exist, and if they do how to control for these gaps. The results showed that to enhance business strategy there must be a focus on the organizational vision and improvement of communication of business strategy and vision. The alignment of the two organizational elements, were concluded to be directly affected by the coherence of a business department. Overall, it was recommended that a robust business architecture be developed, and that the organization create a separate and centralized IT department. During the past three decades IT ahs become essential to business operations. Initially IT was distributed over departments; decentralized; specialized; and limited in application. However, the authors do not provide insights as to why IT "increased and spread"; only examples of how. A common solution in the past was to have a separate IT department; however this was found to limit effective communication between IT department and other departments. The suggestion of IT departments reporting directly to management can create internal "politics". Management often prioritizes the issues and this can lead to resentment of IT staff by the end users in other parts of the organization. The isolation of IT strategy can also draw a significant amount of resources away from the overall business strategy. As a consequence, non-alignment increases costs in time, money and organizational harmony. 3.0 Literature Review Since the early 1980s alignment of IT and business strategy has been realized as a critical need. The primary inhibitors identified over time have included; the IT department not prioritizing efficiently; and IT management lacking leadership. Models have been developed such as; 1) Strategic Integration Systems Planning (SISP); and 2) strategic integration across the entire organization. Solutions to date for effective alignment are; 1) communication and understanding; 2) business ownership and accountability for return on IT investments; 3) rapid strategy development driven by climatic business changes; and 4) enhance the internal competencies of the business. 4.0 Method The method used to include the Alignment of Business and IT (ABIT) department of the Fortune 50 company to aid in the coordination of the project. The ABIT department created a list of potential employees who were considered to have a "balanced perspective". This is a limitation isn't that a random sample was not selected, and so the results cannot be generalized to other organizations, as the sample is not representative of the wider population. Instead, selection criteria could have been used to operationalize what a "balanced perspective" was. Three groups were created; 1) one having a business perspective; 2) one having an IT perspective; and 3) one having a "balanced" perspective. However, a pre-test could have been done first to identify a priori knowledge and to place people in groups based on their current knowledge.The questions for the interviews were developed with the aid of ABIT to identify gaps, however no information is given as to how these items were selected and if they were tested for their reliability and validity. Each group was interviewed with questions

Capstone Research Project Paper Example | Topics and Well Written Essays - 2750 words - 2

Capstone Project - Research Paper Example It is the view of this paper the Department of Homeland Security should come up with better screening strategies, efficient devices and trained staff in order to minimize or prevent any attack. Effective security is a matter of concern that should be paid attention to because it affects every nation (Silke, 2003). Globally, terrorism attacks have been noted to occur frequently in several countries. Such attacks usually end up in massive destruction because of lack of preparedness. Silke highlights that most of the attacks that have been reported occur during transportation and especially air travel. He states that long air travels are usually targeted because they give the terrorists’ time to plan the attack without being noticed unlike the short journeys. According to Silke (2003), many attacks are conducted by individuals or small entities that claim to have a relation with the Al-Qaida. Terrorism attacks in the United States still remain a matter of concern because they emanate from within the country and internationally. There has been an increase in the activities in the recent few years hence calling for the need of restructuring of policies and strategies tha t will counter the attacks. Counterterrorism success in the United States is reducing due to management and ineffective security actions in the security department (State News Service, 2013). Before the 9/11 attacks, screening for explosives in the aviation sector was limited to certain baggage especially those in international flights (Rollestone, 2012). After the attacks, the aviation and transportation security unit came up with strict policies and insisted on 100% screening of baggage on international flights to and from America. After the attacks, there was a safety upgrade in the transport sector where devices such as sensors, scanners and cameras that monitored the movement

Biopharmaceuticals against Viral disease - development and Research Paper

Biopharmaceuticals against Viral disease - development and pharmaceutical action - Research Paper Example In particular, biopharmaceuticals that are produced to target viral diseases will be examined using the example of Hepatitis C. Biopharmaceuticals are generally large proteins (Sekhon, 2010). The manufacture of these proteins can be done on a large scale using biotechnological methods. What production system is used depends on the type of protein being developed but can range from mammalian cells, yeast, insect cells or bacteria (Sekhon, 2010). The primary goals that have to be taken into consideration when developing a biopharmaceutical are that it should be effective under clinical situations, it should be in a form that is approvable by regulatory authorities and it should be practical to market commercially (Sekhon, 2010).after taking all these factors into consideration, the production of a biopharmaceutical is no easy feat. It requires work on many different levels of expertise (Sekhon, 2010). Very broadly, the development of a biopharmaceutical vaccine to target viruses generally involves the following stages. There is production of a carrier system followed by inoculation of the target with the virus. Reproducibility and infectivity are eliminated and the virus fragment is then purified (Sekhon, 2010). One biopharmaceuticals have been manufactured, there is also the possibility of manufacturing biosimilars, which are other biopharmaceuticals with similar structure and function. This is a challenging task as slight changes in structure; composition etc may result in a large disruption of function (Locatelli and Roger, 2006). The protein content, activity, physiochemical integrity, stability, impurities and additives and immunogenicity all have to be tested separately to ensure that they do in fact behave like the reference drug. A variety of different assays is used for this process (Locatelli and Roger, 2006). One of the major hurdles with the manufacture and use of biopharmaceuticals

What Extent Is It Either Accurate Or Helpful To Situate Fundamentalism Essay

What Extent Is It Either Accurate Or Helpful To Situate Fundamentalism In Relationship To The Project Of Modernity - Essay Example Pat Robertson has had a considerable influence on the fundamentalism through his 700 Club program plus his legal organization, his university and the politically motivated Christian Coalition, which he is the founder (Ruthven 30). This article discusses various aspects of fundamentalism so as to reveal its modern nature. The idea that fundamentalism is anti-modern can be witnessed in works by R. Scott Appleby and Martin Marty, Bruce Lawrence and Bruce Steve. Lawrence’s Defenders of God, Steve’s Fundamentalism and Appleby’s and Marty’s The Fundamentalism Project are key works in the literary comprehension of fundamentalism. A majority of scholars have similar sentiments concerning the relationship of modernity and fundamentalism. Fundamentalism is reliant on utilitarian elements of modernity, whereas Lawrence (15), Steve (54) and Appleby and Marty (43) all perceive fundamentalisms as reactions to the consequences of enlightenment, which manifests itself as modernist reasoning or modernism. Fundamentalists oppose every individual or institution, which advocates for enlightenment principles and support the banners of modernism or secularism. Considering fundamentalism as anti-modern is extremely inaccurate, but it is accurate to situate fundamentalism in relationship to the project of modernity? ... Considering fundamentalism as anti-modern is extremely inaccurate, but it is accurate to situate fundamentalism in relationship to the project of modernity? Considering fundamentalism as anti-modern obfuscates its nature and insinuates that it is illegitimate globally when it is, in reality, not for the modern world. Therefore, in the continuous qualifications of the association of fundamentalism to modernity, very little is gained. To discuss fundamentalism as a reaction to the modernist culture or modernity is to clarify an unclear term through referring to an always vague term (Steve 30). Steve’s Fundamentalism gives the reader a basis for this investigation. In his study, he brings up numerous questions about the classification of fundamentalism being anti-modern and the extent to which fundamentalism could be stipulated to modernism. From a far, it is entirely reasonable to state that fundamentalisms of all kinds react differently against the popular modernist culture. Ho wever, going through the numerous religious movements, a person cannot be completely confused by that statement. Steve (51) also admits that the phrases modern resists straightforward definitions. In his writing, the definition of modern is a code word for the entire forces of fundamentalists considered to be the threat that motivates their responses. Modernist traditions comprise of basically three dimensions incompatible to fundamentalists: a liking towards secular rationality; an acceptance of spiritual tolerance with supplementary tendencies towards individualism and relativism (Hoffmeister 15). Surely, there are elements of the modern and secular world, which pressure fundamentalists, threats that every religion should resolve. However, does

Discribe the structure and function to the relevant organ system as Essay

Discribe the structure and function to the relevant organ system as the day progresses - Essay Example In the morning, blood flow to the small intestine will be increased to transport the absorbed nutrients to the liver and then to the rest of the body. Excess glucose will be stored in the liver, muscle cells and adipose tissue. During the walk to work, the cardiovascular system will respond by increasing the heart rate to source oxygen and glucose to the muscle cells. If the nature of the work requires a lot of physical activities, the cardiovascular system will respond in the same way. However, the heart rate will reduce during rest periods (Daniels, 2012, p. 244). In the afternoon, the cardiovascular system will respond to the food intake by supplying more blood to the small intestine to facilitate absorption of nutrients. Excess amino acids will be broken down in the liver and the wastes transported to the kidney for excretion while the rest will be transported to the cells which require them. During the snack after lunch, more fluid will be absorbed in the colon and kidneys to replace fluids lost during the day. In the evening, the cardiovascular system will respond to the exercise training and walk by increasing blood flow to the muscle cells. Increased supply replenishes the lost water and electrolytes in the muscles, thus preventing rapid muscle fatigue. During supper, the blood supply will be concentrated on the digestive tract to facilitate absorption of nutrients from the small intestine and water from the colon. The digestive system also plays an important role during the day. Its main function is to break down complex food particles to simpler forms that can be easily absorbed in the body. In the morning, blood glucose levels are low due to the night spent without food intake. As a result, the stomach will send signals to the brain to stimulate hunger. After the food has been ingested, digestion will take place, and the body will absorb the glucose from the breakfast meal to be used as a source of energy for

Vulnerability Essay Example | Topics and Well Written Essays - 2500 words

Vulnerability - Essay Example nternal or external resources to cope with stressors.† They argue that vulnerable people do not have the capacity to react to possible stressors and thus have a high risk of harms or losses. Rogers (1997) on the other hand defines vulnerability as â€Å"susceptibility to health problems, harm or neglect.† He argues that vulnerability is used to mean a certain level of danger or threat to the person, and maybe concrete reality-based or a feared threat. From these two definitions it is possible to note that vulnerability is a propensity to harm and makes people helpless, making them need some form of protection. Mr Brown, the subject of this paper is vulnerable because of his mental condition and his inability to make decisions and thus needs protection. In defining vulnerability, the term can be viewed in two dimensions. The first is vulnerability as a noun (etic) and the second is vulnerability as an adjective (emic). In the first perspective, vulnerability is taken to mean susceptibility to or possibility of harm and is thus externally evaluated by and individual who sees another as in need of protection from harm (Spiers, 2000). The second perspective, emic, vulnerability is viewed as a state of being threatened and a feeling of fear of harm. This is internally evaluated by the individual as a result of experiences that makes the individual feel vulnerable. Etic vulnerability has received wide scholarly attention in the medical field as well as in other fields. Emic vulnerability is less explored in the medical field (Spiers, 2000). This paper seeks to explore the issue of vulnerability through the eyes of a patient named Brown. It will look at the factors that made the individual to be considered vulnerable by looking at how and why he was feeling vulnerable. It will also look at practices and experiences that made the individual vulnerable before looking at the ways in which he could be protected from being vulnerable. The first reason that made him

Marketing Essay Example | Topics and Well Written Essays - 2500 words - 13

Marketing - Essay Example FedEx provides services, however, they have logos on all the things that are used in couriering the goods from one place to another. This helps consumers identify the service and develop brand loyalty. Services also have a catchy slogan just like any other branded goods for instance American Airline’s â€Å"We know why you fly. Were American Airlines†. Just like goods, services are also advertised on TV, billboards and magazines etc. We see the advertisements of DHL everywhere. It is challenging however, as the features and the functions of the services are conveyed to the consumer just like in the promotion of goods. Branded services also have a brand personality just like a branded good. The consumers have a relationship with the brand for example banks like Abn Amro and Standard Chartered have an image in the minds of the consumers which the brands deliver to the consumer. This image and trust has been branded in the consciousness of the consumer. The aim of branding services just like that of branding goods is to build a connection with the consumers thus initiating customer loyalty. Consultancies have brands and logos to differentiate themselves from the crowd and to enable their clients to recognize them and to be loyal to their brand of service. Buyer behavior greatly varies when buying a good from buying services. Customer perception of a product serves to differentiate the product from the competition. This perception thus has to be created in a way so that the consumer thinks of the brand positively. This becomes a lot more complex in a service as every consumer has an individual interaction with the staff and thus the perceptions greatly vary. For example, Pringles will have similar experience for many consumers but the service of a consultant may be good for one but bad for the other. It is a lot more difficult and challenging to market a service as services are perishable and they cannot be stored, used later, exchanged or returned

Research paper about Marijuana Essay Example for Free

Research paper about Marijuana Essay Marijuana marijuana or marihuana, drug obtained from the flowering tops, stems, and leaves of the hemp plant, Cannabis sativa (see hemp) or C. indica; the latter species can withstand colder climates. It is one of the most commonly used drugs in the world, following only caffeine, nicotine, and alcoholic beverages in popularity. In the United States, where it is usually smoked, it also has been called weed, grass, pot, or reefer. The Plant C. sativa grows as a common weed in many parts of the world, and drug preparations vary widely in potency according to climate, cultivation, and method of preparation. Mexico, Paraguay, and the United States are the top marijuana-producing nations worldwide. C. indica is a shorter, hardier variety with rounded blue-green leaves, grown in Afghanistan for hashish. Most marijuanas grown in the United States since the late 1980s are hybrids of the two and yield a much more potent product than the marijuana of the past. The resin found on flower clusters and top leaves of the female plant is the most potent drug source and is used to prepare hashish, the highest grade of cannabis. The bud of the female plant, called sinsemilla, is the part most often smoked as marijuana. The Drug The effects of marijuana vary with its strength and dosage and with the state of mind of the user. Typically, small doses result in a feeling of well-being. The intoxication lasts two to three hours, but accompanying effects on motor control last much longer. High doses can cause tachycardia, paranoia, and delusions. Although it produces some of the same effects as hallucinogens like LSD and mescaline (heightened sensitivity to colors, shapes, music, and other stimuli and distortion of the sense of time), marijuana differs chemically and pharmacologically. The primary active component of marijuana is delta-9-tetrahydrocannabinol (THC), although other cannabinol derivatives are also thought to be  intoxicating. In 1988 scientists discovered receptors that bind THC on the membranes of nerve cells. They reasoned that the body must make its own THC-like substance. The substance, named anandamide, was isolated from pig brains in 1992 by an American pharmacologist, William A. Devane. Marijuana lowers testosterone levels and sperm counts in men and raises testosterone levels in women. In pregnant women it affects the fetus and results in developmental difficulties in the child. There is evidence that marijuana affects normal maturation of preadolescent and adolescent users and that it affects short-term memory and comprehension. Heavy smokers often sustain lung damage from the smoke and contaminants. Regular use can result in dependence. The Legalization Question With the increase in the number of middle-class users in the 1960s and 1970s, there came a somewhat greater acceptance of the view that marijuana should not be considered in the same class as narcotics and that U.S. marijuana laws should be relaxed. The Drug Abuse Prevention Act of 1970 eased federal penalties somewhat, and 11 states decriminalized possession. However, in the late 1980s many states rewrote their drug laws and imposed stricter penalties. Beginning in 1996, however, a series of states began enacting medical marijuana laws (two fifths of the states now have one), and in 2012 voters in the states of Colorado and Washington approved the legalization of marijuana. Opponents of easing marijuana laws have asserted that it is an intoxicant less controllable than alcohol, that our drug-using society does not need another widely used intoxicant, and that the United States should not act to weaken UN policies, which are opposed to the use of marijuana for other than possible med ical purposes. In 2013, Uruguay became the first nation to legalize the growing, selling, and use of marijuana, a move it undertook in part in an attempt to undermine drug cartels. Uruguays legalization, which was a source of controversy in the country, also was critized by international authorities for contravening treaties to which Uruguay was a party. Medical Uses Controversy surrounds the medical use of marijuana, with proponents saying it is useful for treating pain and the nausea and vomiting that are side effects of cancer chemotherapy and for restoring the appetite in people with AIDS. Its active ingredient, THC, was synthesized in 1966 and approved by the U.S. Food and Drug Administration in 1985; synthetic THC is available by prescription in pill form as dronabinol (Marinol) and nabilone (Cesamet). Proponents of medical marijuana say it is not as effective as the herb and is more expensive. In addition to THC, another cannibis derivative (or cannabinoid), cannabidiol (CDB), is an anti-inflammatory and antioxidant and also moderates THCs psychoactive effects. A 1999 U.S.-government-sponsored study by the Institute of Medicine found that marijuana appeared beneficial for certain medical conditions, such as nausea caused by chemotherapy and wasting caused by AIDS. Because of the toxicity of marijuana smoke, however, it was hoped that further research might lead to development of new delivery systems, such as bronchial inhalers. A number of studies since 1999 have shown that smoked marijuana has pain-reducing effects when compared with marijuana stripped of its cannabinoids. The Office of National Drug Control Policy has opposed legalization of the medical use of marijuana, citing law enforcement issues and the possibility that some would use it as a pretext to sell marijuana for nonmedical use, and the FDA said in 2006 that, despite the 1999 report, that marijuana has no accepted or proven use in the United States. Proponents, disregarding the law, have set up networks for the distribution of the drug to people who they judge will be helped by it and continue to lobby for its legalization for medical use. In 1996 California enacted the first state law permitting the use of marijuana for medical reasons, and about one third of the states now have some sort of medical marijuana legislation. As a result of a Supreme Court ruling in 2005, however, these laws do not protect medical users with a prescription from federal prosecution. In 2009 Attorney General Eric Holder ordered that federal prosecutors not focus on persons who  clearly comply with state med ical marijuana laws, but federal law enforcement officials have moved to close many so-called marijuana dispensaries despite compliance, arguing in part that many prescriptions for marijuana are not justified medically. Another, lower court ruling permits doctors to discuss medical use of marijuana with their patients but forbids them to help patients obtain the drug. A number of countries, including Canada, permit the medicinal use of the drug. History of Marijuana Use Marijuana has been used as an agent for achieving euphoria since ancient times; it was described in a Chinese medical compendium traditionally considered to date from 2737 BC It also has a long history of use as a medicinal herb. Its use spread from China to India and then to N Africa and reached Europe at least as early as AD 500. A major crop in colonial North America, marijuana (hemp) was grown as a source of fiber. It was extensively cultivated during World War II, when Asian sources of hemp were cut off. Marijuana was listed in the United States Pharmacopeia from 1850 until 1942 and was prescribed for various conditions including labor pains, nausea, and rheumatism. Its use as an intoxicant was also commonplace from the 1850s to the 1930s. A campaign conducted in the 1930s by the U.S. Federal Bureau of Narcotics (now the Bureau of Narcotics and Dangerous Drugs) sought to portray marijuana as a powerful, addicting substance that would lead users into narcotics addiction. It is still considered a gateway drug by some authorities. In the 1950s it was an accessory of the beat generation; in the 1960s it was used by college students and hippies and became a symbol of rebellion against authority. The Controlled Substances Act of 1970 classified marijuana along with heroin and LSD as a Schedule I drug, i.e., having the relatively highest abuse potential and no accepted medical use. Most marijuana at that time came from Mexico, but in 1975 the Mexican government agreed to eradicate the crop by spraying it with the herbicide paraquat, raising fears of toxic side effects. Colombia then became the main supplier. The zero tolerance  climate of the Reagan and Bush administrations (1981–93) resulted in passage of strict laws and mandatory sentences for possession of marijuana and in heightened vigilance against smuggling at the southern borders. The war on drugs thus brought with it a shift from reliance on imported supplies to domestic cultivation (particularly in Hawaii and California). Beginning in 1982 the Drug Enforcement Administration turned increased attention to marijuana farms in the United States, and there was a shift to the indoor growing of plants specially dev eloped for small size and high yield. After over a decade of decreasing use, marijuana smoking began an upward trend once more in the early 1990s, especially among teenagers, but by the end of the decade this upswing had leveled off well below former peaks of use.

Mass Media Sociological Insight Media Essay

Mass Media Sociological Insight Media Essay According to Gordon Marshall, mass media is a medium through which a message can be transmitted to a large number of people. Mass media is one such form of communication in which there is no personal contact between the senders and receivers of the message. The message is generated from one source and communicated to multiple audiences at the same time. Examples of mass media include; radio, television, movies, advertising, internet, newspapers, magazines, so on and so forth. These medium are increasing rapidly with the technological advancements. Over the period of time it can be said that the importance of different mediums changed. For instance, at one point in time, newspapers were the main source of information but the trend shifted and televisions became the dominant source. (Marshall, 1998). The history of mass media is long, but in general is dated back to the innovation of printing press in the late fifteenth century. With the rise in printed material, it became easier to co mmunicate with large number of people like never before. In the period of post world war II mass media saw a sturdy introduction of radio, television and the video technology. They instantaneously became popular among the masses. Lately, world witnessed the revolution of internet. This medium over took the popularity and place of all others introduced before it. The progression in technology, lined the way for the evolution of mass media in general, (Bhattacharya). The history of mass media in Pakistan begins with the print media, as it was the first medium of mass communication in the country. Jang, Dawn and Anjam were the very first newspapers that were published for the masses. The period from 1958 to 1988 press was subjected to strict government regulations. Almost all of the content needed government approval during the dictatorial rule. After this regime ended, some of these constraints were lifted up, but still press was not completely free of scrutiny. In 1949, Radio Pakistan was officially launched in Karachi which was controlled by the government through Pakistan Broadcasting Corporation. The early decades of Pakistans television history were subjugated by PTV (Pakistan Television), which was launched in 1964. For many years television broadcasting was monopolized by the state owned network. When the private television broadcasters were permitted, Pakistan saw a boom in the television channels. Functions of the Mass media In any society the mass media plays an important role, one that includes a number of related aspects, although we can perhaps characterize these roles in terms of three primary aspects: Entertainment Information (Education) News production The linking-theme of the above is information and having established the fundamental importance of the idea of the mass media as information-providers or educators (a source of secondary socialization), it means that we can concentrate on this idea when considering the way information about the social world is both selected and presented. The mass media links the government of a nation and its people together. The government tries to get support of its people through media by explaining and promoting its policies, for example Musharraf used media to gain support for his referendum. Almost every single person accesses the different forms of media in order to get updates on the current world situation. The media also performs surveillance, that is, it informs us about terrorism, natural disasters and transmits information that is useful in daily lives. The media is also said to perform mobilization function which is very important for developing societies both culturally and technologi cally. It also socializes people and provides entertainment and according to Functionalists media encourages solidarity among its members and promotes national advancement, while Social Conflict says it manipulates individual so that they can be kept under false consciousness by the bourgeoisie. Let us now take a look at different sociological theories regarding the content of the mass media. Pluralist Perspective From this perspective, the mass media involves different forms of bias, since in any situation where there are differing viewpoints which cannot all be effectively represented, bias is bound to occur. Pluralists does not see the mass media advocating any single ideology or point of view in the society but instead stresses on the diversity of views and opinions represented in the mass media, the multiplicity of forms they take and the range of opportunities the general audience or public has to influence their content. In general terms, the range of media available in society covers most of the possible viewpoints in the society. The audience selects those views that most closely accord with their own and declines those that dont. The media responds to audiences demand. In this respect, if the audience is politically conservative then the media will have to respond to this. From this perspective, the main sources of media bias come not from the ideological beliefs of owners, but simply from technical constraints imposed upon various media. In this way media is similar to any other commodity in a market-led society, where the consumer is sovereign, and the products on sale reflect the general laws of market forces and respond to the needs of the consumers. The Pluralists suggest that there really is a plurality of different views on offer to the consumer. Consumers are free to select those views they agree with and reject those with which they disagree. In basic terms, if you dont like watching Geo, you can definitely shift to Expresss version for the news of the day. Secondly, there is no clear evidence that the mass media directly changes peoples beliefs or attitudes. On the contrary, from this perspective the role of the media is of the one confirming the prejudices and views of the consuming audience. For example, the television dramas we see today often reinforce the prevalent views on women in society. They usually portray the role of women as a submissive one who has to conform to whatever rules imposed on them. Usually the Pakistani women like watching it as they relate to the actors portrayal of helplessness. The Mass-manipulative Model This model is usually associated with the Frankfurt School of the 1930s-1950s and with the work of Marcuse in particular. Their starting point is the phenomena of the mass which by the 20th century existed at all levels. This was the advent of the mass society (that is, a form of social organization in which the informal bonds of community had effectively broken-down under the blitz of mass economic production). In this complex, persistently-changing world the mass media are considered to be the one social institution that can help the individual to make sense of the world. The mass media became a tool of the ruling class to intentionally manipulate and control the minds of the masses, effectively removing the possibility of critical thought from them and perpetuating their subservience. It presents a hazy, one-dimensional view of the nature of society and social relationships that supports a certain world-view that supports the Capitalist system. Pakistan has a large history of being manipulated by the military dictators who according to their discretion kept media under emergency. These dictators define social reality by imposing their ideology, through their control of the media, on a mass of socially-isolated individuals and by excluding other possible interpretations from exposure through the media. The most palpable evidence for the model comes in relation to patterns of media ownership. As we have seen, newspaper, television and radio, books and magazine publishing is dominated by a relatively small number of owners. Where competition between companies exists it is likely to be over market share rather than over fundamental ideological disagreements about the nature of society. On the contrary, all of the major forms of media conform to a relatively narrow, consensual view of social reality that can be characterized as politically and socially traditionalist. There is evidence to suggest that owners do try to directly control the content of the media, as Lord Northcliffe stated, God made people read so that I could fill their brains with the fact and later tell them who to love, whom to hate and what to think. Selling is at the heart of the mass media and has been since its beginning. Recently the Omore ice cream was launched in Karachi. To win sales from Walls, Omore was publ icized in various soaps. The Hegemonic Model The hegemonic model represents an attempt to create a much suppler Marxist model of news production and media content, one that avoids some of the rigidities of the manipulative model while also being highly critical of the role of the mass media in Capitalist society. Antonio Gramcsi used it to describe the ideological leadership that is achieved through winning consent rather than through force or coercion. From this perspective, the role of the mass media, as a cultural institution is not to help maintain the position of any individual or group. Rather, its role is to police the cultural system and to help maintain rule boundaries. It reflects the values of the ruling class not because of the intervention of the owners but because of the fact that most of the editors and journalists are drawn from the ruling class. One way this is carried-out is through what hegemonic Marxists call agenda setting (certain facts are prioritized more than others which are considered trivial) and Gate keeping (certain facts are deliberately ignored and kept under cover). Functionalist Perspective According to functionalists media plays an important role in the society. It occupies leisure time, helps in the socialization process, it enforces social norms; confers status and media increases social solidity by presenting common view of a society. Socializing can promote religious as well as patriotic interactions, uniting believers. Media often endorse proper behavior by showing what happens to people who violate societal expectations and mass media confer status on people, organizations, and public issues and singles out one issue or person to become significant from thousands of others. Media and secondary socialization The Mass Media assists communication between the sender of information and the children. Media, especially television, effect childrens and adults behavior in different ways. Some programs like Sesame Street or Dora the explorer are very helpful with lots of information for the children. Children can learn to speak and also do things such as singing, reading and pronouncing words in English. The media can teach norms and values by way of symbolic reward and punishment for different kinds of behavior as represented in the media. It stresses on what is acceptable and what is not. Another view is that it is a learning procedure whereby we all learn how to act in particular situations and the expectations which go with a given role or status in a society. Thus the media are continually offering pictures of life and models of behavior in advance of actual experience. (McQuail, 2005) Media and Sensationalism Whenever image building has been in question, the media has at all times been an exclusive and sophisticated ground to play on. However, these days, the media has become only the storytelling medium and journalists have become the key players in tale-making and identity building. Sensationalism in media is commonly defined as changing the emphasis from facts to sensation that is how the news is conveyed or reported now focuses more on sensationalism than actual research. However, now in Pakistan media is known only for exploitation and manipulation of the issues that are of national interest and consequently, the public has come to distrust the media of Pakistan. Going to media for your daily dose of news and entertainment is a painful yet unavoidable task, unavoidable because you have to turn yourself to at least one of the mediums daily and know where you stand, and painful because you cannot just accept that the media is treating society so harshly that any observer from any part of the world is reasonable in stereotyping us Pakistanis as human cockroaches or terrorists. It is a delusion that media is playing a chief role in bringing about a positive change in society, or pressing or trying to press all the people in power to protect human rights, or even bringing about, or triggering the long awaited revolution. The reality is, that media most of the time attacks on the masses emotionally to divert their attention from the actual matter that should be catered. Taking for example Raymond Davis case: Mohsin Hamids article The game preserve in Dawn on 13th February, 2011 compared Americans to hunters who pay people with diplomatic immunity to kill Pakistanis; So what is going on? Who is Raymond Davis, and what are people like him doing in Pakistan? Ive read articles likening him to Rambo and RoboCop. But I believe another Hollywood film franchise metaphor is more apt. Predator. The Raymond Davis affair has brought home what should have been obvious to us Pakis tanis for a long time. Pakistan has become a game preserve, a place where deadly creatures are nurtured, and where hunters pay for the chance to kill them. How is that, that whenever something goes wrong in the world, we are blamed? The international media portrays Pakistanis as a nation of people devoid of moral standards. And in turn Pakistani media adds all the spices to the recipes of international media and strengthens the bias by giving authentications against its own people. It is true that a good government with an adversary press becomes a great government. But an oppositional or adversarial role does not mean borrowing the viewpoint of others. Adversary press is a press that is ready to face those in power for the sake of those who are oppressed, exploited. Does Pakistan have such a media? Does it even fulfill the most basic thing that media caters to: mass communication? In the days following this headline an article, A day of thrilling developments likely, by Amir Wasim was published on Dawn.com, which sketched out that the meetings had been full of feverish political activities which showed no sign of slowing down. The article went on to talk about the fireworksà ¢Ã¢â€š ¬Ã‚ ¦ predicted to start in the courtroom with part of the tense drama, played out at a meeting between Prime Minister Yusuf Raza Gilani and the army chief. This is not the only example of how the headlines in the newspapers say something and the actual article says something totally irrelevant. Unfortunately as the medias cape is growing so is the wave of sensationalism. In this era every news is the breaking news and every story is offered in the most dramatic and sensational way possible, whether it is justified or not. As Pakistan Electronic Media Regulatory Authority (PEMRA) came into being, it was believed that it is competent enough to reinstate the democratic pride of media as well as the people but in turn big media was taken to be business with big money. One example of this is the talk shows; to attract more viewership the appreciated talk shows have now turned into cockfights. It is true that every debate begins with the people and it progresses but then ends in abstraction. Anchor, having the last word, uses the opportunity to convey a personal message; sometimes summing up the fight and sometimes giving an absolute irrelevant end to the show. Another example of extreme sensationalism and emotional stimulant in Pakistani media is of the murder case of Sialkot brothers. All the horrible things that were done to the brothers were recorded and broadcasted on various TV channels repeatedly to arouse the public. The headlines used to describe the case were also emotionally arousing which stirred up almost everyone, from the users of Facebook who made pages to condemn the act, to those who came out on streets to protest. Also the fact that any and every footage is now broadcasted on television has given an edge to the wrong-doers, who now can make a video of anything and present their deed as something very noble and get it broadcasted on all the news channels. This is the media giving them new ideas to worship their god of grudges and distortion. A lot of unrest is created and a lot of problems have worsened because of the sensationalism in reporting and selective reporting of certain issues by the media. A great deal of the mass media produces very one sided views on terrorism and extremism and also where Pakistans relationship with India is concerned. The ICC World Cup 2011 semifinal that was played between Pakistan and India was termed as war and Mohali takkar (Mohali Clash) instead of a game of cricket; many called it war of peace. Just to make stories juicier, print and electronic media play around with certain facts and inflate issues. It is highly unfortunate that the Pakistani media has tilted towards making more and more money and for that focuses more on  sensational  issues, because they attract the most viewership and hence makes more profit. The medias job is to make information available to the masses, and not to mislead them or spur violence and extreme measures. Due to corrupted and distorted information that media presents it is very much held responsible for extremist reactions and behaviors which are increasing by the day.

Observing the behaviour of consumers while shopping

Observing the behaviour of consumers while shopping This essay is based on an analysis of research observations which took place at a Supermarket in Bradford. The aim of the exercise was to observe the behaviour of consumers while shopping in order to theorise and draw conclusions from our observations about consumer buying behaviour when shopping. As a means of interpreting and analysing the data we used the psychoanalytical perspective of Freud, pester power and independent and interdependent self concept. These concepts particularly lend themselves to the interpretation of the data. This essay begins by defining these key concepts before offering an analysis data the research data. Freudian personality theory is otherwise known as the psychoanalytic theory and it is often used by marketers to influence the purchasing decisions of customers in an unconscious way (Bettany, 2011 and Solomon, 2011). The theory is composed of three categories namely the id, the superego and the ego. The id according to Freud is part of our unconscious being as it functions with regards to the pleasure principle; the pleasure is applicable to the id as it seeks immediate gratification of needs (Bettany, 2011 and Solomon, 2011). Hoch and Loewestein (1991:498) claim that the id is the primary process of thinking that is impulsive, stingy and illogical whose aim is to seek pleasure only, avoid pain and not at all worried about the consequences of its actions (Solomon, 2011). Similarly, Hoch and Loewestein (1991:498) note that the ego is secondary process thinking that uses the reality principle and acts as a mediator between the id and the superego. Next is the ego which is aware of the consequences of an action and when it is unable to manage the action a conflict between the id and the superego results and the individual gets anxious (Bettany, 2011). The superego on the other hand is the internalised sense of justice, a persons moral conscience and it is developed last (Solomon, 2011; Bettany, 2011). The superego is derived from the values and morals a child learnt from their interaction with society, family and friends. Whereas as Freud psychoanalytical theory could be applied to both children and adults in terms of explaining consumers behaviours pester power on the other hand is primarily concerned with childrens behaviours. It can be defined as a childs attempts to exert influence over parental purchase in a repetitive and sometimes confrontational manner Nicholls and Cullen (2004:77). Another definition of pester power is presented by Procter and Richards (2002:3) which suggests it is the repeated delivery of unwanted requests. What this means is that parents are bombarded with requests, gestures and pleas from their children to buy items such as foods, toys and clothes. Most often children who carry out this act get what they want (Nicholls and Cullens, 2004). Children might be influenced by either their peers at school (Smithers, 2010) or by advertisements seen on the television (Chandler and Heinzerling, 1998, Smithers, 2010). This framework was used because of our interest in how children in fluence the buying power of their parents. The final theoretical framework employed in this essay is the interdependent and independent self-concept. The interdependent self-concept has been defined in terms of seeing oneself as part of an encompassing relationship and recognizing that ones behaviour is determined, contingent on and, to a large extent, organised by what the actor perceives to be the thoughts, feelings, and actions of others in the relationship (Markus and Kitayama, 1991, p. 227). Markus and Kitayama (1991, 1994) regard the independent self-concept as bounded, unitary, stable, autonomous, individualist, egocentric, self-contained, separate, and detached from the social context. This self-concept is perceived as a distinctive configuration of traits, thoughts and feelings that regulate individual behaviour and underlie individual strivings towards the fulfillment of personal goals such as realising oneself (Milland and Reynolds, 2011). The id is manifested in a baby girl who would not stop crying despite the fact her mother rocked her while she was in the trolley, called out her name and spoke to her. Since her basic desire to maximise pleasure has not been met, she cried continuously. People around the family recognised the child was an infant in need of her mothers attention; they did not mind and instead went about their business. The eldest son aged between 3-5 years has matured from the id stage to the ego. This was seen by the actions he displayed when he listened intently to his mothers instruction and returned the LEGO back to the shelf. He understood the reality of the situation and realised the consequence was not pleasant. The ego being the reality principle ensures the ids needs are met in a realistic manner (Solomon, 2011). Although initially he insisted on having his way, that is to say, wanted his mother to buy the toy for his friend, realising she would not back down from her position, he relented and obeyed her instructions. In this event the mother prevailed. The eldest son would have developed his superego and this act as a moral conscience in him with regards to dictating a sense of wrong and right (Solomon, 2011). The moral lesson taught by his mother manifested when he realised his mother would not buy the LEGO, he obeyed her and returned it. In relation to the accepted behaviour in the store, the mother did not seem to mind that her eldest son had left her side to pick up a LEGO in the toy aisle. This might indicate that the mother sees the child as independent to a certain degree. The child in demonstrating his independent to his mother by listens to her and responding appropriately seemed to give her a sense of pleasure. The id also appeared to be apparent in a boy who was pushed around the supermarket by his aunt. The thrill of being pushed was heard in his shouts of excitement, laughing and shouting again, again after his aunt stopped. The boy clearly relished this moment as he seeks pleasure. He operates according to the pleasure principle and was not concerned that his aunt was exhausted and needed a break. Another example, of the manifestation of the id was a crying boy in his push chair, even though he was comforted by his mother, he kept on crying because his need for sleep was not met. Maslow hierarchy of need is also relevant in explaining this example. According to Maslow sleep is regarded as one of the most basic of needs but this mother also wanted to get on with her shopping because it gave her a sense of satisfaction even pleasure in seeking to satisfy two another basic psychological needs which are food and security (Blackwell et al 2006). Later on, one came across the same woman and her son who was fast asleep in his push chair while his mother continued with her shopping in peace. Closely related to but different from the psychological theory of Freud is the concept of pester power. In this example, one came across a mother who has three children. The infant a baby girl and small son who were seated in the trolley; the mother was busy examining the supermarket shelf filled with gifts for new-born and the third child the eldest, was at the aisle for children toys. He brought her a football asking if he can get the ball for his friend Barry. His mother said no and he took the ball back to where he got if from. Next he came back with a LEGO and pleaded with his mother to buy him the toy. He rubbed his two hands together saying mama please I want Lego, she told him he could not have the Lego because he had more than enough toys. Nevertheless, the child persisted begging his mother but she did not change her mind and since she refused his requests to purchase the toy, he returned it back to the shelf. Following this incident the mother spent a considerable amount o f time on the aisle; as she picked up different gifts, looked at the gifts before settling for a gift bag and money-box. She left the aisle and came back again looking at each gifts. The baby girl started crying and the mother called out her name to stop her crying but the baby persisted. The mother picked up a baby cushion, looked at the cushion, the price, placed the product in her trolley and left the aisle for another. Yet, the babys crying persisted. Pester power is a consumer behaviour concept that has become a relevant issue in society because of childrens ability to influence their parents skilfully into getting them products has increased greatly (Oaff, 2001; Smithers, 2010). Nowadays, parents seem to be under a lot of pester pressure to provide their childrens wants and not needs; the pressure is more manifest during Christmas and birthdays (Smithers, 2010) and in some cases, parents have to forgo basic necessities in order to meet and fulfil their childrens wish. Some parents are even willing to go into debt due to pester power (Oaff, 2001 and Smithers, 2010). Now, one could argue that parents are at fault by spoiling their children with presents and granting their every wish. Yet, another perspective could be parents truly believe that by providing for their children, the child will not want for anything. This probably again is linked to Maslows hierarchy when parents gain a level of self-fulfilment by satisfying the needs of their children. Smithers (2010), argues that pester power is due to a commercialised society that has transformed festive periods into money-making machine pushed by adverts on childrens television and influenced by friends at schools. In the case of this ethnography study, the mother did prevail against pester power because the mother has developed well-honed antennae which detects her sons attempts to influence her (Marshall et al., 2007). Yet, one wondered if the study had taken place in the holiday season, would the mother have relented and purchased the Lego for her son? Mehrotra and Torges (1977) suggest that when shopping for food, parents often yield to their childrens influence and purchase what their children want. The reason for this is the fact that children have been exposed to adverts on television. This as a consequence enables them to impact their parents purchase behaviour (Chandler and Heinzerling, 1998). This might also be due to the fact that some of the children do not eat much at home and therefore, the parents are worried and have tried everything yet nothing seems to work. So, when shopping with their children, and they are presented with an opportunity to buy food their kids prefer to eat, the parents will not pass it up. With regards to toys, this is rather different and some parents do not yield to pester power. Nicholls and Cullen (2004:78) suggest that the parent-perceived childs influence for food is greater than the parent-perceived childs influence for toys revealing that the level of toys consumption is lower than the level of food consumption. As a result, when it comes to toys, the parents can afford to say no and refuse their childrens request. Exception is made during festive periods such as birthdays and Christmas (Smithers, 2010). Although Mehrotra and Torges (1977) argued that when parents refuse their childrens request, what follows is an explanation of why the product was not purchased. This was not seen in the ethnography study. After instructing her eldest son to return the LEGO, the mother continued her shopping. Our observation would suggest that when people shop individually they tend to spend more on clothing. For Millan and Renolds (2011:6) suggested that consumers who exhibit stronger independent tendencies may be heavier buyers of value-expressive goods than those who are more interdependent which is because, self-expression, self-reward, and hedonic gratification tend to be important motivational factors. Individual that came alone seemed less discerning, and spent more time evaluating various brands across multiple price categories and more often bought clothes that were expensive. This appeared to be the case because consumer was shopping for personal use. In cases where consumers are accompanied by one or more friends or family members, the presence of friends or family did seem to influence the purchase decision significantly. The buyers in these categories were more discerning, the purchase decision was made faster and the concern was largely in adhering to a particular price band rather than any particular quality of the product. For example, a gentle man wanted to buy an expensive jacket but his wife objected to the price of the item and so they settled for an item of lower value. It seemed to us that when people shopped in groups they spent more time discussing and less time shopping. This indicates that shopping in this context can be interpreted as a means of pleasure and it might be linked to the id from Freudian personality theory which is focused on the pleasure principle. This gives rise to the argument that clothing can be used to form independent self concept or a preference for self-expression and a means of hedonic cons umption. Additionally, in groups consumers appeared more impulsive than planned, as most buyers appeared undecided about what brand or type of cloths to buy. Sometimes family accompanied buyers tried many products across multiple ranges, often posh, categories and settled on a cheaper product, like common labels. This leads one to infer that a lot of the purchases were impulsive. Another example of the pleasure principle in shopping is concerned with children and parents enjoying their children play. There are toy cars in the supermarket close to the doors and children would get into these toys. Sometimes the children just played on their own while the parents talk either to other family members. In other case, the parents would put money into the toys and have fun with the children. In this regard, the parents seemed happy and laughed quite a lot. This would indicate that the parents were having as much fun as the children. Another example of the pleasure principle effect from the observation is connected with the notion of self-concept and self-expression. Millan and Reynolds (2011:4) propose that the stronger ones independent self-concept, the more pronounced will be the consumers preference for self-expression and inner enjoyment through clothing. Going back to the above example about shopping for clothes it is evident that this serves as a means of self-expression. Clothing usually serves a potent avenue for stimulating positive emotions during purchase and subsequent usage. It can be argued that independent consumers are introverts and lack emotional and relevant support networks such as the extended family and may be lonely. Consequently, expenditure on goods and services which are likely to arouse pleasant stimulus and emotional fulfilment will be alluring to consumers with a strong independent self-concept (Millan and Reynolds 2011). On the other hand, Bagozzi et al (2000) argues that the behavi our of consumers with a strong independent self-concept is basically guided by personal needs, attitudes, and perceived rights rather than social norms and filial obligations. While interdependent tendencies possessed by family accompanied shoppers is compatible with the theory of the interdependent self-concept, according to which modesty and judicious spending is an inherent trait of the interdependent self, underlying self-effacing presentations and behaviours in diverse social settings (Heine et al., 2000). Again this can be related to Maslows hierarchy of needs and in particular the self-esteem or self realisation aspect. This behaviour is influenced by a strong pressure to conform to family and peoples expectation, as well as a fear of being excluded from the group which is consistent with views expressed by Lee and Karen (2000) which reports a strong correlation between ones interdependent self concept and group relationship motives for purchasing goods. Which reiterates beliefs that spending so much money on status signifying clothes will be detrimental to groups goals and objectives which may include feeding and other general welfare necessary in a family setting. Strong evidence found by Millan and Renolds (2011) suggests that consumers possessing a high independent disposition were more inclined to shopping activities via regular visits to clothing shops, keeping up with latest trends and information obtainable in at shops thereby spending more money on clothing than interdependent consumers, the reason for this being that consumers with a strong independent self concept tend to satisfy a wide v ariety of symbolic and hedonic needs through this means of consumption. In conclusion, we found that at times of recession supermarket need to place emphasis on satisfying consumer needs otherwise they could change suppliers. Therefore it is important to better understand consumers lifestyles, and choice criteria. This would include the selection of suitable media and designing suitable consumer messages. One area of further research could be to what extent consumers remain loyal to specific brands in time of economic recession. We believe that shopping could be more of a pleasure for children if playing facilities were provided. This might encourage parents to spend longer shopping and by implication buy more. One weakness of the observation in our view was the fact that we depended solely on the observation it would have been more useful to double-check our analysis with the consumers being observed.

Police Pursuits Essay -- Law Enforcement

There are virtually an unlimited amount of aspects about police work that places them in harm’s way every day. Some of which officers are trained to mitigate and exercise some form of control over while others are mostly out of police control. Vehicle pursuit is one instance where police have little control over and thus must adopt a mostly reactionary response rather than a proactive approach. Police officer training and preparation for such pursuits are conducted during their initial phases of training and some receive advanced Emergency Vehicle Operational and Control (EVOC) training that they will bring back to their respective agencies to provide training for the rest of their fellow officers. This is only in response to an increasingly dangerous and costly increase to the amount of police vehicle pursuits over approximately the last decade. But why are criminals increasingly running from police? Since the inception of police as a profession, the ‘bad guys’ have always tried to escape justice form the ‘good guys’ in an attempt to continue their lawless and criminal activity. However as times have changed from horseback chases in rural country landscapes to heavy and speeding vehicles in urban settings, the danger to innocent life has increased exponentially. Some has argued that a ‘contempt of cop’ attitude adopted by police in where the officer attempting to make the stop is offended or slighted and therefore acts aggressively to make an apprehension. A possible reason for this is the adrenalin rush rendering officers to adopt an aggressive and overly focused mindset causing them to experience myopia and auditory lockout (Schultz, Hudak, Alpert, 2009) Others claim that an increased lack of authority and an increase in se... .... Until courts and the public start shifting the volume of blame towards the suspect who failed to stop for police, suspects will continue to put us, the law abiding public, at risk. Works Cited Alpert, G. & Smith, W. (2008). Police Pursuits After Scott v. Harris: Far from Ideal. Police Foundation:. Ideas in American Policing. June, 2008. Hill, J. (July 2002) High-Speed Police Pursuits: Dangers, Dynamics, and Risk Reduction. FBI Law Enforcement Bulletin. July 2002. Oyez. (n.d.) Scott v. Harris. Retrieved on April 03, 2012 from http://www.oyez.org/cases/2000- 2009/2006/2006_05_1631 Schultz, D., Hudak, E., Alpert, G. (2009) Emergency Driving and Pursuits: The Officer’s Perspective. FBI Law Enforcement Bulliten. April 2009. Scott v. Harris. 550 U.S.___(2007). Retrieved on April 02, 2012 from http://www.supremecourt.gov/opinions/06pdf/05-1631.pdf

Secularism Essay -- essays research papers

Secularism The world today is filled with a variety of religions. Different religions cause conflict because of the dissimilar beliefs as with secularism. Secularism is the indifference to or rejection or exclusion of religion and religious considerations according to the dictionary. The religious civilization acknowledges secularism as any movement in society directed away from the otherworldliness to life on earth. No matter which way it is defined the main point is that God is excluded from all human affairs. There is no God in secularism. It is just the world and nothing else. If there is some form of a God, then it is perceived to be too far for our understanding. Modern cultures have changed a lot in the world in which we stand, but secularism can be found everywhere in the past, the present, and it will be there in the future.   Ã‚  Ã‚  Ã‚  Ã‚  Secularism has been around for over five hundred years and the process of science and psychology is slowly picking up speed along with development. Science and psychology play a big role in how we view things including our religious beliefs and our views of God. God created this beautiful world around us, and he watches over us and speaks to us. Unfortunately, science has become very popular and scientists are constantly searching for the â€Å"truth†. God created the world and put Adam on it with Eve, yet science will state that the Big Bang created the world and constantly search for inconsistency in everything from Jesus to the Bible. Science is distorting our view of the modern world. This has become a big problem because it seems as though secularism has become a political movement, instead of a philosophy or religious belief. It is more serious because our view of the world has changed as well as our view of God and what he did and didn’t do. T he scientific move towards the world develops into a problem because it is now a philosophy or ideology that contradicts the truth of morality and faith. The beliefs and claims of secularism is â€Å"a form of opinion which concerns itself only with questions, the issues of which can be tested by the experience of this life. More explicitly, secularism is that which seeks the development of the physical, moral, and intellectual nature of man to the highest possible point, as the immediate duty of life – which selects as its methods of procedure the promotion o... ...ses down and down and became more secularized then ever. It is hard to try to separate or compare a religion to secularism. Islam can be interpreted harshly or liberally. If Islam was very open-minded then there would be no problem with it being secular. The Qur’an can actually be quoted as having strong supports for secularism. However, one must remember that it only supports liberal secularism not atheistic secularism. Liberal secularism does not believe in atheism; furthermore, it only promotes pluralism. There is no doubt that today in modern society there is a big emphasis on human rights and the freedom of the conscience. Secularism can be viewed as good or bad. One thing is certain, and that is that many people fear secularism will take over. Instead of everyone being conservative they will have a secular view. It is much easier for society to understand secularism. Civilization wants to be free and they want the right to have their own beliefs. No one is going to agree with everyone and no one is going to have or follow the same God or beliefs. Unfortunately, religion will be what separates and divides us as individuals and as a nation.   Ã‚  Ã‚  Ã‚  Ã‚  

Swot Analysis of Jollibee Foods Corporation

Introduction Jollibee Foods Corporation Company Background Tony Tan Cacktiong founder of Jollibee Foods Corporation tells a story about the success story of his company. There are many other stories about Tan and Jollibee that many people didn’t know about, and that would have remained unknown, If Tan hadn’t bested successful entrepreneurs from 30 other countries to win the â€Å"World entrepreneur of the year† Award in Montecarlo, Monaco, on May 28, 2004. Tan had always been low-key and media-shy.He was quiet happy to let his lieutenants do the talking for him to the press, actually – but his winning the award from the accounting firm Ernst & Young had forced him to agree to so many newspaper, magazine, and TV interviews later to tell them the story about the Jollibee story. After all it was he who won the award – not any of his lieutenants. Still, if Tan had always been reticent about telling the Jollibee story beyond his immediate circle of frien ds and acquaintances, he had been equally reticent-if not more so-about revealing his personal history to the outside world. This reticence comes from humility.Unlike many corporate leaders who trace their lineage to wealthy Chinese clans, and who had studied in the more prestigious schools, Tan had comparably very humble beginnings, with his family exactly mirroring the stark circumstances in which the early Chinese immigrants found themselves in Manila. His father had been an immigrant cook in Binondo’s Seng Guan Buddhist Temple on Narra Street before he opened a small Chinese restaurant in Davao City, where Tan and his siblings helped clean tables and get water to customers. It was his experience in his father’s restaurant that set Tan and his siblings on the road to entrepreneurship.In 1975, when he was set to graduate as a chemical engineer at the University of Santo Tomas in Manila, Tan and his family pooled P350, 000 to open 2 Magnolia ice cream parlors: Cubao I ce Cream House near the Coronet Theater, in the middle-class shopping area of Quezon city, and Quiapo Ice Cream House under the Quezon Bridge in Quiapo, Manila. The siblings themselves manned the cash registers and served as waiters. After two years, the siblings began serving chicken and hamburger sandwhiches, and in 1978, when they already had six ice cream parlors, they decided to convert their stores into hamburger restaurants and called the chain Jollibee.By that time McDonald’s entered the market in 1982, Tan was already entertaining dreams of growing the business outside the Philippines, and was neither interested in getting a McDonald’s franchise nor afraid of competing with the U. S. giant. Tan found McDonald’s very good at everything, but he thought it would not find favor with the customers because it served bland food (though McDonald’s has since started serving chicken, spaghetti and other great tasting value meals).McDonalds didn’t kn ow the culture like the Tan’s did, and they used that knowledge to advantage to thrive and eventually become the Philippines’ top fast-food chain. Paulino cheng, a Jollibee franchisee in Greenhills, San Juan, says the fast food chain owes it success to its great tasting food and its advertising campaigns extolling the brand and its mascot as part of the Filipino pop culture. Indeed, with affiliates Chowking, Greenwhich and Delifrance, the Jollibee group now counts over a thousand outlets here and abroad, 50, 000 employees and about P30 billion to 50 billion annual sales.Tan’s success in transforming Jollibee into a Filipino icon has led many entrepreneurs to dream about following in his footsteps, and analysts to heap praise on his entrepreneurial and people skills. Ernst & Young’s chairman, James S. Turley, has called his story â€Å"a truly inspirational one. † Howard Stevenson, professor of entrepreneurship at the Harvard Business School, descri bes Jollibee as a success story â€Å"based on solid foundations, not a meteor that will burn itself out. Says Lance Gokongwei, president of JG Summit Holdings: The success of Jollibee can be attributed to good leadership, vision and corporate culture. Company Logo Company’s Trademark Jollibee is known for its trademark: â€Å"BEEDA AND SARAP! † Proposed Picture Capital According to Mr. Chaze the service manager of Jollibee Foods Corporation at Dasmarinas Central Mall as I’ve made an interview with him, he said that before you enter this kind of business you have to consider so many facts to be able to have a business franchise like this.First you should have the enough capital of franchising this company raging from 30 million to 50 million pesos. Second fact is that, the company will take a look at your proposed location or best to say that they will make an ocular inspection on where you plan to put up the business to check out if it will have a great amount of customer, and the last one and the most important fact to consider is that the company will take a look at your income or budget and to your other properties to see if it will fit or will be able to raise or support the franchise when crisis came.The 4 P’s of the Business Product As history tells about Jollibee, It was once an ice cream parlor before, until the time that Tan and his family came to see the opportunity to come up with new products to serve. On 1977, they began selling chicken and hamburger sandwiches, and in 1978 the family of Tan decided to convert their 6 ice cream parlors into hamburger restaurants. As time came by, after all the successful years of Jollibee, In this new generation, they were widely known for their best selling products the â€Å"chicken joy†, and the Jollibee’s hamburger which is also known as the â€Å"Yumburger†.Tony Tan Cacktiong used his knowledge of Filipino taste and culture to turn Jollibee into a true Filipi no icon. Place One of the important factors to consider before you can have this kind of business is the place or location, before you can say that this spot is best for the location of your franchise you should ask these question, â€Å"who are the target customers in this site? †, â€Å"what are the possible threats in this location? †, â€Å"Who are the competitors in this area? †, â€Å"Is the place suitable for the kind of business I will establish?Or vice versa†, If you are able to answer all of these presiding questions then you are now on your road to survival in establishing a business. Of course in minding your four P’s, the place is the most critical among the four. You have to consider everything. According to Mr. Chaze, you have to make sure that the place where your business franchise will be built should be in a very crowdy place. Given the examples are near the schools, malls, market place, subdivisions and etc. Price Franchisees ar e given the right to use the franchiser’s trademark in franchising.Then franchisers are providing full support to franchisees in terms of staff training, research and development, advertising and promotion. However, franchisees follow strict standards and run their outlets by the book. So in terms of pricing, franchisees needs to abide the rules and regulations in price setting according to the book of rules of the company. If the company changes their price on the products, so will the franchisees be. Overall, the prices in all Jollibee stores are based on the main office of the company. PromotionIn terms of promotion, the Jollibee foods corporation promotes their products through advertising in TV commercials and radio stations, Sponsorship, tarpaulins, and promo’s like tipid cards. If they have new offers in purchasing their product, they made it through personal or suggestive selling. Like their latest offer now the â€Å"happy plus card†, this card is a rel oadable card wherein you can buy their product without paying cash. You can also earn points for rewards. The bigger points you have, the bigger reward you may get. SWOT Strengths of the company 7-Eleven convenience storeCompany History The 7-eleven chain of stores started when an ice dock operator in Dallas, Texas began selling bread, milk and eggs to customers on Sundays and evenings-when grocery stores were closed- apart from the ice blocks they bought to keep in their boxes at home. The idea for the convenience store chain began in 1927 at the Southland Ice Company in Dallas, Texas. 7-elevens first outlet was known as tote’m stores because the customers â€Å"toted† away their purchases (some even lugged Alaskan totem poles in front The name 7-eleven originated in 1946; when the stores were open from 7a. . to 11 p. m. It wasn’t long before 7-eleven stores were open 24 hours a day and 7 days a week. Company logo Company Trademark 7-eleven is known for it†™s gulp and Slurpee products. It is open 24/7. Capital In getting a franchise of a 7-eleven store, you should have at least a starting capital of 5 million to 10 million, this is only for the name of the company. For the stocks, you should have an another million for sustaining the needs of your store in order to meet also the needs of the customers.

Growing afraid Essay

Pip describes the afternoon as being â€Å"raw†, which describes the bitterness of the weather, the weather is almost attacking Pip. The graveyard can be described as very old because â€Å"overgrown with nettles† lays a churchyard, which is uncared for and in an instant it could just crumble away. Pip again adds significant words, as he repeats all of the names on the gravestones, â€Å"Alexander, Bartholomew, Abraham, Tobias and Roger† that have died in this harsh place, Pip reads it as if it were a list with so many people there, who have been there for a long period of time. â€Å"Dark, flat, wilderness beyond the churchyard† again explains the lack of community and the Isolation around the area. Dickens personifies wind as the â€Å"wind was rushing†, as if it were â€Å"rushing† to get Pip who was at the time a â€Å"small bundle of shivers† growing afraid. The marshlands had an effect not only on Pip, but the convict also, the convict had been â€Å"smothered in mud and lamed by stones and cut by flints, and stung by nettles and torn by briars†, showing he had escaped for a long time and had spent most of his time hiding in the marshlands. As the convict roughly treats Pip, he tilts him over, gradually down to the floor, he gives Pip a greater â€Å"sense of helplessness and danger† which adds to the atmosphere significantly. Toward the end of the chapter, a sad atmosphere is created, as the convict â€Å"hugged his shuddering body in both arms clasping himself as if to hold himself together†. The convict limps toward the â€Å"low church wall† producing an image of one who is close to death. Pip creates another childish imagination but this one describes the dead rising up â€Å"stretching up cautiously out of their graves†, showing how much fear he had in him at the time. The marshes are depicted as just a â€Å"long black horizontal line† with the sky being â€Å"just like a row of long angry red lines and dense black lines intermixed†, describing the darkness, and anger in Pip’s world. Charles Dickens leaves you with eerie images of death, of a limping man, as if he were a â€Å"pirate come to life and come down and going back to hook himself up again. We are introduced to Miss Havisham first as an â€Å"immensely rich and grim lady†, a notorious woman who lived in a large house that was heavily barricaded against robbers. She is described as living a life of â€Å"seclusion† which leads us to believe that she is isolated, miserable and depressed. Pip describes her as being the â€Å"strangest lady† he had ever seen. She was dressed in rich materials, satins, lace and silks, all that are symbols of wealth. She had a â€Å"long white veil dependent from her hair† which makes us believe that she is a bit odd wearing bridal wear for no apparent reason. Her hair was white which symbolizes that she is quite old. Another symbol of wealth is created because she had some bright jewels sparkling around her neck. Pip states that the â€Å"bride within the bridal dress had withered like the dress† which is another clue to her being quite old. We are given another unhealthy image of Miss Havisham, of her dying, the book reflects this by stating that there was â€Å"no brightness left but the brightness of her sunken eyes† and her figure had â€Å"hung loose† and had â€Å"shrunk to skin and bone†. She states that she had never seen the sun since she was born, this makes the reader feel that she is again isolated and hiding away from life outside. She is also a cold-hearted person, because she says that her heart was broken with an eager look on her face. We learn that she despises adults, and that she acts like a child, the novel portrays this by stating that she has â€Å"sick fancies† and she orders Pip with an â€Å"impatient movement of the hand† to play. When Estella came to play with Pip, Miss Havisham says to Estella that she can break Pips heart, this indicates that Miss Havisham has set out to seek revenge on men, and that is one of the reasons why she brought Pip to her house. There is a sense that life has ceased for Miss Havisham, the book shows this by stating that her silk stocking â€Å"once white, now yellow had been trodden ragged†. Pip says that the frillings and trimmings on her bridal dress looked like â€Å"earthy paper† which describes it as being fragile, like Miss Havisham herself. After Pip had finished playing cards with Estella, Miss Havisham states â€Å"You shall go home soon†, â€Å"Play the game out† this illustrates to the reader that she is depressed and emotionally hurt, and is not to used to the company of others, so she sends him away. She had an appearance of â€Å"dropped body and soul, within and without, under the weight of a crushing blow† which leads us to believe that the marriage which didn’t take place, has caused her to drop her body and drop her soul. Miss Havisham once again thinks highly of herself, acting as if she owns Pip, she expresses this by stating â€Å"When shall I have you here again? â€Å". We also learn that she is a misguided woman because she says she doesn’t know anything about the days of the week, or the weeks of the year. We first learn that Estella is selfish and speaks in an scornful manner to anyone she isn’t familiar with, the evidence of this is that after Pip politely said that she could go in first, she replied by saying â€Å"Don’t be ridiculous boy; I am not going in† and she also left Pip in the dark by taking the candle with her. When Pip called her name out to play with him, she didn’t come straight away, she took her time, deliberately trying to be awkward. When Miss Havisham tried the jewel on Estella, she obviously had intentions for her to get married. Estella thinks she is better than Pip, the evidence of this is that when she was ordered by Miss Havisham to play with Pip, she replied â€Å"With this boy! Why he is a common labouring boy! â€Å". When Estella asked Pip what games he played, she asked it in the â€Å"greatest disdain† which makes us believe she is strict and again scornful and looks down on lower classes. Estella is used as a weapon, a heartbreaker by Miss Havisham, who as we know wants to treat men as she was treated, Miss havisham illustrates this by stating â€Å"beggar him† to Estella. Estella has no respect for Pip and thinks highly of herself and no one else, the evidence of this is that she says, â€Å"he calls the knaves, jacks this boy! † and â€Å"what coarse hands he has†. This leaves an effect on Pip as he becomes ashamed of his hands. She was watching Pip creating tension, trying to make him do wrong, so that she could insult him more on his faults. Pip tells us this by stating â€Å"she was lying in wait for me to do wrong; and she denounced me for a stupid, clumsy labouring boy† As Pip was whispering to Miss Havisham, even though she wasn’t saying anything, Estella was making Pip say nice things about her with her eyes, the evidence of this is that she was looking at Pip with look of â€Å"supreme aversion†. As the game between Pip and Estella finished, Estella threw all of the cards down as if she â€Å"despised† them for having been won of Pip, this shows that Estella is spiteful, treats Pip disdainfully and she is very proud. Estella was to told feed Pip, so she put the food down on the ground without looking at Pip as if Pip was a â€Å"dog in disgrace†, this shows that Estella again thinks Pip as being lower class and she has contempt for Pip. Estella had made Pip cry, she looked at him with quick delight as being the cause of the tears, this proves she has no feelings and is satisfied for making him cry, this makes her not a likeable character at all. The first Impressions of Miss Havisham`s house is that it is a huge house filled with mystery, â€Å"dismal house, barricaded against robbers† which reflects the owner’s feelings. The house can furthermore be described as bleak and nervous for anyone who approaches it, with its â€Å"great front entrance† having two chains across it. It is a dark, gloomy place, with a sense of bad experiences. The text tells us this by stating, â€Å"the passages were all dark†¦ and still it was dark, and only the candle lighted us†. Miss Havisham`s room was also dark, she obviously prefers darkness, and all of the candles represent the light in the room, the evidence of this is that â€Å"a pretty large room, well lighted with candles† and â€Å"no glimpse of daylight was to be seen in it†. There is a sense of chaos in the room as everything is untidy, dresses and half-packed trunks were scattered about also Miss Havisham only had one shoe on. Everything was left as it was years ago, â€Å"all confusedly heaped about the looking glass†. Pip relates Miss Havisham to a waxwork he had once seen, with her skin sallow. He also makes a reference to death by describing a skeleton in the ashes of a rich dress. Miss Havisham is almost a ghost in her own house, the evidence of this is that â€Å"waxwork and skeleton seemed to have dark eyes that moved†. All of the watches and clocks in her room had stopped at twenty minutes to nine, which is deliberate and could be linked with her marriage that didn’t take place. Pip is made to feel vulnerable, he has no choice but to do what Miss Havisham says, this is because he had the â€Å"desperate idea of starting round the room† meaning that he had to embarrass himself in front of Miss Havisham. She asked Pip if he was sullen and obstinate, he is obviously very misunderstood. Miss Havisham becomes frustrated with him and pitiful for him, the book expresses this by stating â€Å"So new to him† â€Å"So old to me† â€Å"So melancholy to both of us! † Miss Havisham again makes Pip feel discomfort as he is made to shout out â€Å"Estella† in a dark and â€Å"mysterious passage of an un-known house† again he is made to embarrass himself. Another sense that life has seized for Miss Havisham is that there are â€Å"pale, decayed objects† which also creates a deathly and unsettling atmosphere. Pip also describes her clothes as â€Å"grave-clothes† and her â€Å"long veil looking like a shroud† both of which are linked with a corpse. As Pip leaves Miss Havisham`s house, he states that the â€Å"rush of daylight† quite confounded him, this is another clue that the house is a very dark place. Toward the end of the chapter, we feel pity for Pip, because Estella treats him so badly, but he is strong because he refuses to cry in the presence of her, even though his feelings are â€Å"bitter†. This also shows that he wishes he had come from a family who were more of an upper class, than the family he was brought up with, because then maybe Estella would have treated him better.