Fundraising Through Commercial Social Networks by Non-Profit Assignment

Fundraising Through Commercial Social Networks by Non-Profit Organizations - fitting ExampleFollowing the path set by Facebook, the other industry participants including Twitter, LinkedIn and MySpace are managing to catch trouble of people having shares of around 57%, 30% and 7% respectively in the year 2011. All these CSNs provided Facebook have shown a sluggish negative growth as compared to the previous year. In terms of club membership, Facebook is well above from Twitter having an average of 6,376 members. Twitter is hardly chasing Facebook in this regard and having an average of 1,822 members in the year 2011. The effort of fund raising finished Facebook has been growing but not as tremendously as it raise be. Groups that are generating funds from Facebook have a range of $1 to $10,000 per year. This statistics has risen from 38% to 46% from 2009 to 2011. The subjugate of organizations which entraps funds through Facebook and other commercial social networking operatio ns has doubled from 0.2% to 0.4%. These organizations raise about $10,000 or more annually. But the amount and the number of fundraising organization is still a very thin slice of the entire sector. Non profits organizations believe that they see the efforts of commercial social networking as priceless enough. ... The average number of Facebook followers for a fundraising organization named as lord Social Fundraiser has approximately 100,000 members. This number of members is 15 times higher than the average number of members of fundraising organization. It testifies that the raising of large amount of dollars from social networks can have a huge community. Getting appropriate staff is another concern. 30% of the staff of Master Fundraiser dedicates 3+ staff to fundraising and managing for the presence at other social networks. It proves that resourcing is the major criterion to be considered charm raising funds through a social network operation like Facebook. In fact, it very does not matter if the size of non-profits is large or small. If the management and staffing is done adequately and in befitting manner, then even a small fundraising can generate $100,000 or more through Facebook. why Nonprofits are not on Commercial Social Networks The late adopters who have establish presence on Facebook (10% of nonprofits) has revealed that it is due to lack of strategic goals and it is the only reason they stay off which is true for almost 60% of such organizations. Lack of good planning of budget and staff is another contributing factor towards this ill fortune of such strategies which is about 36% and 57% respectively (lack of expertise). Controls and Privacy concerns also generate issues for fundraising for about 21 and 24% respectively. Hard ROI Approach In order to get a better idea, regarding the effectiveness of fundraising through CSN, around 869 non-profit organizations are taken into considerations. These non-profit organizations use a hard-ROI ap proach in assessing the effectiveness of CNSs for their fundraising activity.